If you are currently living in a place which is a popular touristic location, there are a lot of options for you, and with the right business moves, you can make a lot of money off it. There are different ways to approach this business opportunity, but today, we will talk about opening and running an online accommodation booking business.
I doesn’t matter if you already have an accommodation space you can rent to tourists or you just plan on working with people who have it and work for a percentage, the whole process stays the same. Of course, if you have your own space and plan on working alone, you will be working solely for yourself and you will earn more money.
However, the online booking process remains the same, no matter which way you plan to go. Now let’s get to it and see what you need to do in order to attract tourists.
Build a website
The first thing you need to do is build a website. A website is the foundation of all of your efforts online and without it, you won’t be able to grow your business. Still, there are people who work on social media only, but there is no need for you to do this. There is nothing wrong with having both.
Additionally, you can grow your website over time, unlike social media, and customize it the way you see fit. You won’t be limited in any way with a website and building one means getting hosting, designing it, and filling it up with content.
It should include all of the services and accommodations people can book with you and valuable information that can help them make a decision. Make sure to include shopping software and payment processing options that people can use for a safe transaction.
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Make a presence on social media
It’s true that your website is the core of all of your business efforts, but in the beginning, your website alone will not be enough to attract potential consumers. You should also create multiple social media profiles that represent your business and further enhance your site through them.
Sharing news, services, discounts or just the amazing sights there are to see can help attract people and spark interest. Engage people on social media to see what they want, where they would like to go, and what kind of services they require.
Add visuals and descriptions
One of the most important things you must have on all of your online channels is visual content. In this line of work, people don’t like reading a lot about a certain place; they want to see beautiful, enticing and magical visuals that will make them wish they were there.
Make sure that you create promo videos of all the beautiful sights there are to see in your area and show how amazing your accommodation, food and local population is. Make people fall in love with the place before they even visited it and help them make a decision they will not regret.
Additionally, include short descriptions below images and videos and explain to visitors what they are looking at and where the picture has been taken.
Market your business
In the end, it’s important to market yourself online as much as possible. No matter if you will be performing organic marketing, paid advertising, or both, you have to do it as much as possible. Getting an online presence is a good start, but it won’t do you any good if nobody knows you exist and cannot find you.
Social media marketing, blogging, SEO marketing, pay per click advertising – these are just some of the digital marketing techniques you can do. What’s great about online marketing is that you can target who you think might be interested in your business and none of your resources and efforts will be wasted.
What’s even better is the fact that, after you have started making money, you will be able to hire a professional marketeer to do some work for you and get even greater exposure.
In the end, it’s important to make deals with people who rent accommodations if you don’t plan on renting your own apartments or rooms. After you’ve overcome this issue, work on exposing yourself to people online as much as possible, and get them interested in your services.